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DVF | ROBERT HAMADA | JONATHAN SAUNDERS | KIKI WILLEMS | KARLY LOYCE | VERA VAN ERP | 

DVF | PRESENTATION 01 | INSTALLATION + INSTORE |

PROCESS
JONATHAN SAUNDERS FIRST COLLECTION FOR DIANNE VON FRUSTENBERG WAS A PITCH PERFECT HARMONY OF HIS BOLD COLORFUL SENSIBILITY IN TUNE WITH CLASSIC, ICONIC ELEMENTS OF DVFS HERITAGE. "ALL OF THE VALUES THAT DIANE STARTED THE BRAND WITH — EFFORTLESSNESS, EASY, FEMININITY — ALL OF THOSE VALUES ARE SO IMPORTANT TO HOLD ONTO, AND THEN PRINT AND COLOR, WHICH I LOVE AND HAS ALWAYS BEEN A PART OF WHAT I DO."

IN PLACE OF A TRADITIONAL RUNWAY SHOW OR LARGE SOCIAL MEDIA PRESS EVENT, HIS PREMIERE COLLECTION WAS SHOWN IN AN INTIMATE INVITE ONLY PRESENTATION WHICH INCLUDED LIVE MODELS AS WELL AS A 3 CHANNEL VIDEO INSTALLATION WHICH PROJECTED THE MODELS IN FULL SCALE. KIKI WILLEMS, KARLY LOYCE AND VERA VAN ERP WERE ASKED TO CONVEY THAT SAME INTIMATE CANDID NATURE OF THE PRESENTATION. SEEING THE INSTALLATION WE WANTED TO GIVE THE VIEWER A SENSE OF BEING IN THE PRESENCE OF THESE REAL GIRLS WITH BIG BEAUTIFUL PERSONALITIES. 

CREDITS

DESIGNER: JONATHAN SAUNDERS FOR DVF
CREATIVE DIRECTOR: JONATHAN LU
STYLIST: CAMILLE BIDAULT WADDINGTON @ INTREPID
HAIR: TINA OUTEN @ STREETERS
MAKEUP: SUSIE SOBOL @ JULIAN WATSON
MODEL: KARLY LOYCE @ WOMEN
MODEL: KIKI WILLEMS @ IMG
MODEL: VERA VAN ERP @ NEXT
CASTING DIRECTOR: ADAM HINDLE
LOCATION: RED HOOK LABS
EXECUTIVE PRODUCER: SYLVIA FARAGO
PRODUCER: ANNE RYAN
STYLIST ASSISTANT: ARYEH LAPPIN
HAIR ASSISTANT: ROCHELLE WALKER
MAKEUP ASSISTANT: AYAKA

DIRECTOR: ROBERT HAMADA

ROBERT HAMADA | DVF | JONATHAN SAUNDERS | KIKI WILLEMS | KARLY LOYCE | VERA VAN ERP | 

 

DVF | PRESENTATION 01 | INSTALLATION + INSTORE |


PROCESS
Jonathan Saunders first collection for Dianne von Frustenberg was a pitch perfect harmony of his bold colorful sensibility in tune with classic, iconic elements of DVFs heritage. "All of the values that Diane started the brand with — effortlessness, easy, femininity — all of those values are so important to hold onto, and then print and color, which I love and has always been a part of what I do."

In place of a traditional runway show or large social media press event, his premiere collection was shown in an intimate invite only presentation which included live models as well as a 3 channel video installation which projected the models in full scale. Kiki Willems, Karly Loyce and Vera Van Erp were asked to convey that same intimate candid nature of the presentation. Seeing the installation we wanted to give the viewer a sense of being in the presence of these real girls with big beautiful personalities. 

CREDITS
Designer: Jonathan Saunders for DVF
Creative Director: Jonathan Lu
Stylist: Camille Bidault Waddington @ Intrepid
Hair: Tina Outen @ Streeters
Makeup: Susie Sobol @ Julian Watson
Model: Karly Loyce @ Women
Model: Kiki Willems @ IMG
Model: Vera Van Erp @ Next
Casting Director: Adam Hindle
Location: Red Hook Labs
Executive Producer: Sylvia Farago
Producer: Anne Ryan
Stylist Assistant: Aryeh Lappin
Hair Assistant: Rochelle Walker
Makeup Assistant: Ayaka